NEQI TVC – zveistudios.de

Client
NEQI

Services
Concept, Full Service Production, Postproduction

Category
Cosmetics/Beauty

With the production of NEQI’s first TV commercial, we translated the brand’s vision into a bold and visually striking film concept. The objective was clear: to position NEQI within a beauty world that feels both elevated and instantly recognizable to the viewer.

Gold became the defining creative element — a visual leitmotif symbolizing radiance, premium quality, and confidence. From set design to lighting and styling, every detail was carefully crafted to create a luminous, high-end atmosphere rooted in the aesthetics of the established beauty and cosmetics world audiences know and trust.

The final TV spot successfully introduced NEQI to its audience with confidence — marking a powerful first step into broadcast communication.

Credits