Kalkhoff//Light – zveistudios.de

Client
Kalkhoff

Services
Concept, Full Service Production, Postproduction

Category
Commercial

For the launch of the new Kalkhoff Light eBike, we developed a versatile, cross-platform campaign that brings the strengths of the model to life emotionally and visually across different lifestyles.

True to the brand promise “Moves you everywhere,” the Light model stands for flexibility, freedom, and technical precision. With its reduced weight, new range extender, and various customization options, the Light is a true all-rounder – a versatility that is reflected in our modular campaign approach.Instead of a single campaign film, we created a modular content concept featuring three distinct vignettes, each highlighting a different aspect of the product:

Trip without limits – touring and boundless freedom
Techperfection – product features, design, weight, and innovation
My City, my Kalkhoff – urban lifestyle, individuality, and everyday usability

Each vignette was crafted with unique protagonists, visuals, and storytelling styles – designed to be used individually or combined flexibly. This approach generated a wide range of targeted assets for all key platforms, from YouTube to Instagram and Facebook.

As a full-service production partner, we managed the project from the initial concept and story development through casting, location scouting, planning, production, post-production, and platform-specific formatting.

Credits